___________________________________________________________________
"The hotel manager of tomorrow
- will sell its rooms
on social networks - will have to communicate with its customers through blogs and twitter
- should check the reputation of his hotel on line
___________________________________________________________________
inspired by the "slogan" of the poster Web in Tourism 2010 , an event organized by Job in Tourism which was held in Milan on May 26 (which, unfortunately, I could not attend ... sigh!) To talk about the relationship between social networks and Hotel Neapolitans ; poster carissmo that my friend turned to me via email (in reference to our own, everyday chatter "social") with the closing sentence "... it's time to think away!" .
E 'already more than a year that I update on best practices regarding the orientation Social Marketing earning results in terms of ROI and brand reputation but I notice that when the structures of Naples are still present on Social Network as very few ... Why?! Since the orientation of the "Social Marketing" is not a "school of thought" or a "voluntary technical" but will soon be a " need " !
not forget also be available on channels UGC (User Generated Content: trivago, Tripadvisor, etc. ..), carefully managing their image (descriptions, photos, answers to negative reviews), means the promotion of its structure but also promote land that contributes to the creation of a real Tourism System, which is also enduring, and other reasons, there are disastrous in Naples.
The picture of this situation? A simple search requesting a few minutes on some social networks tag "Hotel Naples", here are the results:
Facebook (also making the search tag "Hotel Naples): 25 structures with Fan Pages (best practices recommended for promotion on facebook - groups facebook not counted) of which the majority with few fans and / or outdated);
Twitter: included structure 01 about a month ago and no longer content with updated since then;
Linked In (tag search "Hotel" - Selection "Hospitality" - Italy - Cap 80100: 01 structure (placed by me);
My question is: the agglomeration tourist Neapolitan (not yet a system) when it is ready to understand that ... it's time to think away ?
"The hotel manager of tomorrow
- will sell its rooms
on social networks - will have to communicate with its customers through blogs and twitter
- should check the reputation of his hotel on line
___________________________________________________________________
inspired by the "slogan" of the poster Web in Tourism 2010 , an event organized by Job in Tourism which was held in Milan on May 26 (which, unfortunately, I could not attend ... sigh!) To talk about the relationship between social networks and Hotel Neapolitans ; poster carissmo that my friend turned to me via email (in reference to our own, everyday chatter "social") with the closing sentence "... it's time to think away!" .
E 'already more than a year that I update on best practices regarding the orientation Social Marketing earning results in terms of ROI and brand reputation but I notice that when the structures of Naples are still present on Social Network as very few ... Why?! Since the orientation of the "Social Marketing" is not a "school of thought" or a "voluntary technical" but will soon be a " need " !
not forget also be available on channels UGC (User Generated Content: trivago, Tripadvisor, etc. ..), carefully managing their image (descriptions, photos, answers to negative reviews), means the promotion of its structure but also promote land that contributes to the creation of a real Tourism System, which is also enduring, and other reasons, there are disastrous in Naples.
The picture of this situation? A simple search requesting a few minutes on some social networks tag "Hotel Naples", here are the results:
Facebook (also making the search tag "Hotel Naples): 25 structures with Fan Pages (best practices recommended for promotion on facebook - groups facebook not counted) of which the majority with few fans and / or outdated);
Twitter: included structure 01 about a month ago and no longer content with updated since then;
Linked In (tag search "Hotel" - Selection "Hospitality" - Italy - Cap 80100: 01 structure (placed by me);
My question is: the agglomeration tourist Neapolitan (not yet a system) when it is ready to understand that ... it's time to think away ?
